As You Asked

Children's nutrition direct-to-consumer brand offering everyday, food-first nutrition products designed to complement meals for children aged 2 to 12.

Good fit · 37 / 100

Pre-seed₹45 LJaipur, India5d ago

Children's Nutrition

Review draftDraft ready

Why now

Based on the reported round

Pre-seed round of ₹45 L announced 5d ago.

Backed by ISB D-Labs.
Reported 5d ago. The window is closing, so reach out soon.
Early rounds are when founders pick programmes, investors and first hires.

Why it fits

Headquartered in Jaipur, India, satisfying the target geography requirement.
Secured pre-seed funding of INR 45 lakh from ISB D-Labs and angel investors.
Conducted taste tests and an early pilot program with over 200 customers.

View score breakdownScored against thesis v4

37 / 100 · Qualified (minimum 30) · Scored against thesis v4, 15 Oct, 03:13 IST

Sector / thesis fit0 / 25
Technology defensibility0 / 15
Stage fit15 / 15

Company snapshot

Stage: Pre-seed
Funding: ₹45 L
Sector: Food & Nutrition · Children's Nutrition
Location: Jaipur, India
Business model: D2C
Website: asyouasked.com (opens in a new tab)

Product & traction

Product: Everyday nutritional products to complement children's daily meals, including Daily Nutrition Milk Mix, Daily Hydration Mix, and Daily Vitamin Gummies.
Target customer: Children aged 2 to 12 years and parents
Technology: Formulations developed with pediatric nutrition experts, sweetened using fructooligosaccharides (FOS) and dextrose/stevia instead of conventional refined sugars, and produced in third-party GMP-certified and FDA-approved facilities (no proprietary patents or registered IP reported).
Differentiation: Food-first approach designed to complement regular daily meals rather than replace them, using age-calibrated blends without added refined sugars, sugar alcohols, gelatin, artificial colors, flavors, or preservatives.

Traction

Conducted discussions with 100+ parents
Completed 200+ child taste tests
Completed an early pilot program with over 200 customers

Not established by research: founded_year, founder_linkedin_urls, revenue, market_size.

Founders

Nehal SharmaFounder / Co-Founder
Holds a Bachelor’s in Marketing from King’s College London; founded the brand after personal experiences with nutrition and disordered eating.
Vinayak DhingraCo-Founder
Holds an MBA from IÉSEG School of Management; personal health experiences helped spur the brand's preventive nutrition concept.

Outreach recommendation

Built from the facts above, not written by a model

Recommended angle

Congratulate Nehal on the Pre-seed round, then lead with headquartered in Jaipur, India, satisfying the target geography requirement.

Key talking points

Headquartered in Jaipur, India, satisfying the target geography requirement
Secured pre-seed funding of INR 45 lakh from ISB D-Labs and angel investors
Conducted taste tests and an early pilot program with over 200 customers
Conducted discussions with 100+ parents
Completed 200+ child taste tests

Draft readiness

Ready for your review

Draft written (yes)
Recipient named (yes)
Recipient email on file (yes)
Email address verified (yes)
Approved by you (not yet)

Subject: Congratulations on the pre-seed round for As You Asked

Sources & evidenceArticles, research links and exact timestamps

Pre-seed · ₹45 L · Draft ready

Investors: ISB D-Labs

As You Asked raises ₹45 lakh pre-seed funding from ISB D-Labs, angel investors (opens in a new tab)ET Entrepreneur — Funding · published 14 Oct, 11:38 IST · first seen 14 Oct, 17:22 IST

Research sources

Source articlehttps://entrepreneur.economictimes.indiatimes.com/news/funding/as-you-asked-raises-45-lakh-pre-seed-funding-from-isb-d-labs-angel-investors/134933990 (opens in a new tab)
Company websiteas you asked (opens in a new tab)
Company websiteAll products (opens in a new tab)

Contact detailshi@asyouasked.com · Published on their site

Contact found · checked 15 Oct, 03:13 IST

Preferred contact · Company

hi@asyouasked.comPublished on their site

Contact	Type	Verification	Found via	Checked
hi@asyouasked.comPreferred	Company · general	Published on their site	Web search (opens in a new tab) Published on the official company website	15 Oct, 03:14 IST
Contact form (opens in a new tab)	Contact form	Published on their site	Company website (opens in a new tab) Public contact form on the official website	15 Oct, 03:14 IST
nehalsharma@asyouasked.com Nehal Sharma	Founder	Guessed from a pattern	Pattern Generated from the "firstlast" naming pattern. Not published anywhere.	15 Oct, 03:14 IST
vinayak@asyouasked.com Vinayak Dhingra	Founder	Guessed from a pattern	Pattern Generated from the "first" naming pattern. Not published anywhere.	15 Oct, 03:14 IST
nehal@asyouasked.com Nehal Sharma	Founder	Guessed from a pattern	Pattern Generated from the "first" naming pattern. Not published anywhere.	15 Oct, 03:14 IST
vinayakdhingra@asyouasked.com Vinayak Dhingra	Founder	Guessed from a pattern	Pattern Generated from the "firstlast" naming pattern. Not published anywhere.	15 Oct, 03:14 IST
vinayak.dhingra@asyouasked.com Vinayak Dhingra	Founder	Guessed from a pattern	Pattern Generated from the "first.last" naming pattern. Not published anywhere.	15 Oct, 03:14 IST
nehal.sharma@asyouasked.com Nehal Sharma	Founder	Guessed from a pattern	Pattern Generated from the "first.last" naming pattern. Not published anywhere.	15 Oct, 03:14 IST

Guessed and unverified addresses are kept for reference only and are never filled into a draft. A valid mail domain doesn’t prove a mailbox exists.