The/Nudge

The/Nudge (The/Nudge Institute / The/Nudge Foundation) is an Indian action institute and social innovation platform focused on poverty alleviation, livelihoods, and economic inclusion, developing AI tools, open digital standards, and running impact accelerators.

Good fit · 42 / 100

$15MBengaluru, India5d ago

Economic Inclusion & Livelihoods

Review draftDraft ready

Why now

Based on the reported round

Funding round of $15M announced 5d ago.

Backed by Google.org.
Reported 5d ago. The window is closing, so reach out soon.

Why it fits

Headquartered and actively operating in Bengaluru, India
Founder Atul Satija possesses strong leadership experience as former CBO at InMobi and executive at Google and Adobe
Secured high-profile $15 million funding commitment from Google.org
Extensive ecosystem impact, having incubated 190+ social enterprises and deployed over $24 million in catalytic grants

View score breakdownScored against thesis v4

42 / 100 · Qualified (minimum 30) · Scored against thesis v4, 14 Oct, 22:44 IST

Sector / thesis fit4 / 25
Technology defensibility3 / 15

Company snapshot

Funding: $15M
Sector: Social Impact · Economic Inclusion & Livelihoods
Location: Bengaluru, India
Business model: other
Founded: 2015
Website: thenudge.org (opens in a new tab)

Product & traction

Product: Multilingual, voice-led skill training platform and AI tools for MSMEs addressing credit access, compliance, and market discovery; social enterprise accelerators and incubator platforms (such as the^delta, N/Core, and TILT impact capital).
Target customer: India's micro, small and medium enterprises (MSMEs), job seekers in Tier III and IV towns, and nonprofit/social entrepreneurs.
Technology: Multilingual, voice-first AI learning platforms, AI tools, and open digital standards/architectures.
Market: India's 90+ million micro, small, and medium enterprises (MSMEs) employing over 345 million people.
Differentiation: Open standards, stage-gated grand challenges, and multilingual voice-led AI architecture designed to make MSMEs more competitive, creditworthy, and globally visible.

Traction

Supported and incubated 190+ social enterprises and non-profits, deploying over $24 million (approximately Rs 180 crore) in catalytic grants
Ecosystem has produced 23 Forbes 30 Under 30 founders, 3 Earthshot Prize winners, and 18 Acumen Fellows
Launched TILT with a Rs 250 crore fund for impact startups

Partnerships

Google.org ($15 million funding commitment for developing AI tools for MSMEs)

Founders

Atul SatijaFounder & CEO / Mentor
Prior to founding The/Nudge in 2015, served as Chief Business Officer at InMobi, and held leadership/business roles at Google, Adobe, and Samsung SDS; holds an MBA from the Indian School of Business (ISB).

Outreach recommendation

Built from the facts above, not written by a model

Recommended angle

Congratulate Atul on the round, then lead with headquartered and actively operating in Bengaluru, India.

Key talking points

Headquartered and actively operating in Bengaluru, India
Founder Atul Satija possesses strong leadership experience as former CBO at InMobi and executive at Google and Adobe
Secured high-profile $15 million funding commitment from Google.org
Supported and incubated 190+ social enterprises and non-profits, deploying over $24 million (approximately Rs 180 crore) in catalytic grants
Ecosystem has produced 23 Forbes 30 Under 30 founders, 3 Earthshot Prize winners, and 18 Acumen Fellows

Draft readiness

Ready for your review

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Sources & evidenceArticles, research links and exact timestamps

Funding round · $15M · Draft ready

Investors: Google.org

The/Nudge secures $15M from Google.org to develop AI tools for small businesses (opens in a new tab)YourStory · published 14 Oct, 17:39 IST · first seen 14 Oct, 22:41 IST

Research sources

Source articlehttps://yourstory.com/2026/10/thenudge-secures-15m-from-googleorg-to-develop-ai-tools-for-small-businesses (opens in a new tab)
Company websiteNudge (opens in a new tab)
Company websiteOur Mission, Technology, and Approach (opens in a new tab)
Company website

Contact detailsreachus@thenudge.org · Published on their site

Contact found · checked 15 Oct, 06:01 IST

Preferred contact · Company

reachus@thenudge.orgPublished on their site

Contact	Type	Verification	Found via	Checked
socent@thenudge.org	Company · other	Published on their site	Web search (opens in a new tab) Published on the official company website	15 Oct, 06:02 IST
reachus@thenudge.orgPreferred	Company · general	Published on their site	Company website (opens in a new tab) Published on the official company website	15 Oct, 06:02 IST
cyberalert@thenudge.org	Company · other	Published on their site	Web search (opens in a new tab) Published on the official company website	15 Oct, 06:02 IST
Contact form (opens in a new tab)	Contact form	Published on their site	Company website (opens in a new tab) Public contact form on the official website	15 Oct, 06:02 IST
atul.satija@thenudge.org Atul Satija	Founder	Guessed from a pattern	Pattern Generated from the "first.last" naming pattern. Not published anywhere.	15 Oct, 06:02 IST
atul@thenudge.org Atul Satija	Founder	Guessed from a pattern	Pattern Generated from the "first" naming pattern. Not published anywhere.	15 Oct, 06:02 IST
atulsatija@thenudge.org Atul Satija	Founder	Guessed from a pattern	Pattern Generated from the "firstlast" naming pattern. Not published anywhere.	15 Oct, 06:02 IST

Guessed and unverified addresses are kept for reference only and are never filled into a draft. A valid mail domain doesn’t prove a mailbox exists.